Writing Compelling Content for the InternetPosted: July 23, 2009
I just read this interesting lens on Squidoo about using web content to get more web traffic to your site. If you’re not familiar with Squidoo, it’s an organization started by Seth Godin, and it’s like a more economically-based Wikipedia. A “lens” on Squidoo is just a webpage about a specific topic.
In the aforementioned lens, the author makes a powerful statement: “EVERYTHING on the Internet is CONTENT.”
I love that thought: everything you create or encounter on the web is content-based. So, to say that “content is king” or any other cliche you hear marketers rattle off (I myself am guilty of such phrases) is pure malarky. It’s all content. What the author means is that if you are going to try to market or something — if you’re going to try to communicate a message that you want others to essentially “buy” — then you have to come to recognition that using information to do it is inevitable.
Fascinating thought for any of us who are interested not just in sales or marketing, but in the prospect of bringing home a message that we hope makes an impact or impression on a person in some way. It’s all content — what I say on my blog, facebook, twitter, email, etc. It’s all information, and it’s all saying something.
The question is: Am I taking the time to consider what kind of content I put out there? Are you?