It Takes Time to Build an Audience

Yesterday on my other blog, I gave props to Jon Acuff for building a dedicated blog following in a short amount of time on Stuff Christians Like.

When asked how he built such a robust online community, his answer was simple: “The same way you build an offline one. Slowly and honestly.”

If you’re a writer, you may be looking for the “silver bullet” that will get you a larger audience full of inspired individuals who will read what you have to say, believe what you believe, and share your ideas with the world.

But the reality is that the “silver bullet” is just plain ol’ hard work. Read the rest of this entry »


The Discipline of Blogging

For many, blogging is a hobby or even a diversion, a “fun” activity in which one partakes a handful of times per month. But for the serious writer who is looking to be discovered, it must be more than a hobby. It must be a discipline.

Blogger and marketer Chris Brogan talked about this discipline of blogging in his recent post: “Discipline and the Bloggers Opportunity“.

He says that he writes, not because he’s passionate about it, but rather because he feels a sense of obligation to the community to provide useful content for his readers. Read the rest of this entry »


How to Write Copy for a Nonprofit

Writing marketing collateral for a nonprofit is unique from any other type of business copy-writing, because often what you’re selling doesn’t have a dollar sign in front of it.

In order to successfully represent a cause with the written word, you have to be a good storyteller and create something buzz-worthy for it to be worth anything to your reader.

The nonprofit business sector has demanded a higher level of messaging for awhile now. In a nonprofit business-customer relationship, often what’s being exchanged is not just a product or service. Rather, what’s being exchanged is a life, a story, a cause. Read the rest of this entry »


Getting People to Keep Reading Your Blog

Getting people to read your blog is hard. It takes work, but it begins (as I wrote about on my other blog: “How to Get People to Read Your Blog“) with showing interest in others. I don’t care who you are — that’s counter-cultural. Putting others before yourself does not come naturally to most of us, but it’s a good idea — both morally, as well as pragmatically.

But how do you get people keep reading your blog? Well, in a capricious webscape, it’s hard to hold people’s attention for too long.

In many ways, social media and Web 2.0 has actually trained people to have shorter attention spans. So, once you get people to read your blog, you have to fight to keep them.

Here are a few tips (that I stole from others) that might help: Read the rest of this entry »