The Discipline of Blogging

For many, blogging is a hobby or even a diversion, a “fun” activity in which one partakes a handful of times per month. But for the serious writer who is looking to be discovered, it must be more than a hobby. It must be a discipline.

Blogger and marketer Chris Brogan talked about this discipline of blogging in his recent post: “Discipline and the Bloggers Opportunity“.

He says that he writes, not because he’s passionate about it, but rather because he feels a sense of obligation to the community to provide useful content for his readers.

For those wanting to take their blogging to the next level, Brogan shares the following tips for success:

Show up – First, just be there. By writing a blog post on a regular schedule, your audience knows to expect you. They come to accept the flow of your efforts. Farmers have this relationship with their systems. It shows stewardship.

Deliver value – Bring your best game as often as possible. We all have “barely functional” days, but more often than not, if we’re earning people’s respect, our efforts must be something of value to our reader. Writing about ourselves doesn’t cut it.

Improve – Your great post from a week ago doesn’t give you a hall pass. Learn from those posts that don’t hit. Experiment. Read other great writers in your vertical and outside of it. Deconstruct what they’re doing and try to improve your game.

Clarify your desire – If you’re seeking a specific result from a post, guide your audience to that result. If you’re seeking sales, make the call to action obvious. If you’re looking for comments, invite a dialogue at the end of your post. It’s yours to win.

Do your part – Blogging isn’t all about your blog. Have you commented lately on others’ blogs? Are you sharing using the various social sharing tools? Be a good neighbor and help other bloggers by sharing, commenting, and adding value to the ecosystem.

Read the rest of Brogan’s article…

What tips would you add to this list? How do you stay committed to blogging?

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One Comment on “The Discipline of Blogging”

  1. karen swank says:

    Oh man. You are so right.

    And I am so convicted.

    Thank you. For real.


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