Posted: October 9, 2010 Filed under: Business, marketing, Writing | Tags: Business, honesty, marketing, seth godin, Writing, writing tips
Telling the truth has never been more important.
My mom just told me today on the phone a story about a coworker (and friend) who wanted her to lie to her boss. She refused. She just couldn’t lie like that. The friend lost her job, and my mom lost her friend.
The other day at the Catalyst Conference, I heard Seth Godin give this advice to an auditorium of leaders: “Tell the truth.” Read the rest of this entry »