What Egypt Can Teach Us About Every Movement

The recent protests in Egypt can teach us several lessons about successful movements:

1) Great movements are often catalyzed by youth. It’s hard to start a revolution without, at some point, involving young people.

2) Movements often begin as a reaction to an injustice or a perceived wrong, but can only be sustained by a proactive passion for the cause itself. Read the rest of this entry »


Tim Tebow, Superbowl Ads, and Dumb Focus Groups

Tim Tebow and His MomI’m going to put my “marketing” hat on for a second.

I watched a news segment on a popular morning show today. Some marketer came on the show and shared how they used a focus group to determine what ads shown during the Superbowl this year were the most successful.

There’s just one problem with that: The focus group voted on the commercials that they liked.

They asked members of the group to use a nifty piece of equipment to indicate which ones were the funniest and most amusing.

And that’s the problem with advertising today: People don’t buy what they laugh at. Read the rest of this entry »