The recent protests in Egypt can teach us several lessons about successful movements:
1) Great movements are often catalyzed by youth. It’s hard to start a revolution without, at some point, involving young people.
2) Movements often begin as a reaction to an injustice or a perceived wrong, but can only be sustained by a proactive passion for the cause itself. Read the rest of this entry »
I watched a news segment on a popular morning show today. Some marketer came on the show and shared how they used a focus group to determine what ads shown during the Superbowl this year were the most successful.
There’s just one problem with that: The focus group voted on the commercials that they liked.
They asked members of the group to use a nifty piece of equipment to indicate which ones were the funniest and most amusing.
And that’s the problem with advertising today: People don’t buy what they laugh at. Read the rest of this entry »