I watched a news segment on a popular morning show today. Some marketer came on the show and shared how they used a focus group to determine what ads shown during the Superbowl this year were the most successful.
There’s just one problem with that: The focus group voted on the commercials that they liked.
They asked members of the group to use a nifty piece of equipment to indicate which ones were the funniest and most amusing.
And that’s the problem with advertising today: People don’t buy what they laugh at. Read the rest of this entry »